• LinkedIn
  • Mail
  • ABOUT US
  • OUR TEAM
  • CAREERS
  • CONTACT
SAMSONPR
  • WHAT WE DO
  • EXPERTISE AREAS
  • SUCCESS STORIES
  • BLOG
  • Menu Menu
  • HOME
  • WHAT WE DO
  • EXPERTISE AREAS
  • SUCCESS STORIES
  • ABOUT US
  • OUR TEAM
  • CAREERS
  • CONTACT
AD TECH, MACHINE LEARNING, RETAIL/ECOMMERCE

Qsic

January 8, 2025/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2025/01/Qsic-Square-Logo.png 500 500 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2025-01-08 21:49:252025-01-08 21:49:25Qsic
AD TECH, MACHINE LEARNING, RETAIL/ECOMMERCE

Koddi

January 8, 2025/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2025/01/SAMSONPR_Koddilogo.jpg 550 800 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2025-01-08 20:46:582025-01-22 22:16:24Koddi
AD TECH, MACHINE LEARNING Case Study

RTB House

RTB HOUSE | SUCCESS STORY

SamsonPR helped to build the US story for RTB House’s US launch, and then began building media relationships and generating targeted media coverage.

Highlight

Helped RTB House be named one of the fastest growing companies

Highlight

Put RTB House on the map in the US, officially launching them in the market to build momentum

THE CLIENT

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.


THE CHALLENGE

SamsonPR began working with RTB House in April of 2018, helping the Poland-based ad retargeting company launch in the US market. As a hot, fast-growing global company, the US market is competitive with a need for market differentiation and brand awareness to stand out.


THE SOLUTION

To help RTB House not just have a dialog, but drive an authentic conversation in the market as an industry leader, SamsonPR planned a State of Ad Tech Media Roundtable in NYC moderated by TechCrunch — bringing together RTB House executives, major ad players like Google, top brands, retailers and other media including Business Insider, Adweek and ClickZ, among others.


VIEW SIZZLE REEL OF STATE OF AD TECH MEDIA ROUNDTABLE MODERATED BY TECHCRUNCH:


August 20, 2022/0 Comments/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/05/rtb-house@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-20 14:51:002022-08-21 20:40:37RTB House
CLOUD, MACHINE LEARNING Case Study

Groove

GROOVE | SUCCESS STORY

Obtained Tier 1 media coverage in Forbes, VentureBeat, Bloomberg, Fortune and Business Insider, among others. Placed Groove’s CEO Chris Rothstein on Bloomberg Technology once per quarter discussing Salesforce and the sales technology landscape.

Highlight

Placed the CEO on Bloomberg Technology twice around Salesforce earnings

Highlight

Obtained Tier 1 coverage in Forbes and VentureBeat, among many others

THE CLIENT

Groove is a sales productivity platform that enables revenue leaders to increase dollars per rep across every division of the Enterprise. Groove increases seller productivity by arming your sellers with a suite of productivity tools that enable them to attain higher quota achievement via workflow automation and AI-driven guided selling.


THE CHALLENGE

Groove was working to secure a next round of funding, and had never done media relations. In addition, they are in a very competitive space with larger companies like Outreach and SalesLoft. The company wanted to move forward creating a new category starting with awareness – sales engagement platforms.


THE SOLUTION

SamsonPR worked with Groove’s CEO and executive team to build out a strong PR program foundation, messaging and target media for coverage. SamsonPR developed and released a funding announcement for Groove, introducing the company to top tier media and building solid stories, leveraging their CEO and key analysts to speak with media. SamsonPR then ran a year-long PR program to raise Groove’s profile and build momentum over time.

Read article


Read article

August 12, 2022/0 Comments/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/05/groove@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-12 14:53:002022-08-23 21:57:07Groove
MACHINE LEARNING

Workforce

August 6, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/workforce.png 550 800 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-06 01:56:342022-08-06 02:02:44Workforce
MACHINE LEARNING

Dashbot

August 6, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Artboard-1-copy-11@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-06 00:59:022022-08-06 02:11:31Dashbot

Latest Posts

  • SamsonPR Launches Dedicated Social Media Practice to Drive Executive Thought Leadership and Corporate VisibilityOctober 31, 2024 - 1:19 pm

    San Francisco, CA – October 31, 2024 – SamsonPR, a tech-focused growth PR agency known for its results-driven tier 1 media approach, today announced the launch of its dedicated social media practice, aimed at helping clients amplify their corporate brand and executive voice in today’s highly competitive market. This new practice supports companies in navigating […]

  • Q&A Series: Our FounderOctober 24, 2024 - 4:19 pm

    What is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked by most CEOs. When PR sits with marketing, the marketing team has […]

  • Meet Angela, SVP at SamsonPROctober 22, 2024 - 1:24 pm

    Q&A with Angela Petersen, SVP at SamsonPR: Navigating the World of PR and Tech How did you get into PR? Well, here’s the true story—I actually wanted to go into politics. My plan was to become a press secretary, but my college didn’t offer public administration, so I ended up studying public relations instead. When […]

Case Studies

  • TuneInAugust 23, 2022 - 8:07 pm
  • PacvueAugust 21, 2022 - 2:48 pm
  • RTB HouseAugust 20, 2022 - 2:51 pm

Tags

Commerce Media Digital Advertising Fintech PR Strategy Public Relations Retail Media

Categories

  • About Our Team
  • Corporate Visibility
  • Public Relations
  • Q&A Series
  • Social Media

Want to see how can we help you?

Get a Free Competitive Analysis

SamsonPR can provide a deep analysis of your share of voice against key competitors, offer pitch ideas for upcoming products and recommendations for how you can differentiate your offering.

REQUEST NOW
MESSAGE US

Connect with our rockstar PR team today.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.
FIND US

Contact us and find out how to get your PR on track.

  • Email

    Email us directly:
    info@samsonpr.com

  • Phone

    Call us:
    (707) 812-1530

  • Social

    LinkedIn

ABOUT US

We are a growth PR agency for tech companies. Our PR is driven by analytics to make smarter decisions. We provide a new and better way of thinking about your brand and how to best run a PR program that delivers Tier 1 media results and puts your company on the map. Our passion is working with leading-edge, disruptive technologies.

SEE MORE
  • OUR TEAM
  • CAREERS

© Copyright - SAMSONPR
  • LinkedIn
  • Mail
Scroll to top