Entries by Mikael Disandro

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The Founder Brand Is More Important Than the Company Brand. Especially in Tech

Reading Time: 3 minutes

Reading Time: 3 minutesEvery founder says they want to “build the brand.” Cool. But here’s the uncomfortable truth for high-growth tech companies trying to accelerate growth and/or break into the U.S. market: Your company brand is not the thing people buy into first. You are. That’s the hot take. And it’s true whether you’re at $10M ARR or […]

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Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

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Your Company Might Be Invisible to AI – And You May Not Know

Reading Time: 2 minutes

Reading Time: 2 minutesRanking on the first page of Google isn’t the flex it once was. AI has rewritten the rules for where and how brands are discovered. Today, 73% of B2B buyers use AI in their search. And yet, only 16% of brands are systematically tracking how they appear in AI results. Or if they show up […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by
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Q&A Series: Our Founder

Reading Time: 5 minutes

Reading Time: 5 minutesWhat is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked by most CEOs. When PR sits with marketing, the marketing team has […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

Stop Leaving Out the Wow in Your Press Releases

Reading Time: 2 minutes

Reading Time: 2 minutesby Mikael Disandro In the PR gospel, chapter seven verse four, the lord of PR said “To be considered complete, a press release shall covereth the 6 W’s of the news: the what/who/when/where/why and for Pete’s sake, please don’t forget the wow.” Subsequent translations would interpret the wow to mean the “why we should care” […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by