Entries by Mikael Disandro

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SamsonPR Expands Leadership Team with Addition of Justin Finnegan as Vice President

Reading Time: 2 minutes

Reading Time: 2 minutesSeasoned B2B technology communications leader joins growing NYC team alongside Senior Vice President Rachel Jermansky We’re thrilled to announce the appointment of Justin Finnegan as Vice President, further strengthening the agency’s NYC-based presence and leadership team as it continues to expand its footprint across B2B tech in AI, adtech, commerce media, fintech, cybersecurity and enterprise communications. […]

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Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

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Why Adtech, Martech and Retail & Commerce Media Have Become One of SamsonPR’s Fastest Growing Practice Areas

Reading Time: 2 minutes

Reading Time: 2 minutesOver the past few years, one of the fastest-growing practice areas at SamsonPR has been the intersection of adtech, martech, retail and commerce media and the creator economy. That growth hasn’t happened by accident. SamsonPR founder Scott Samson built his career in b2b technology with deep experience in adtech, working with companies shaping digital advertising, […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

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The Founder Brand Is More Important Than the Company Brand. Especially in Tech

Reading Time: 3 minutes

Reading Time: 3 minutesEvery founder says they want to “build the brand.” Cool. But here’s the uncomfortable truth for high-growth tech companies trying to accelerate growth and/or break into the U.S. market: Your company brand is not the thing people buy into first. You are. That’s the hot take. And it’s true whether you’re at $10M ARR or […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by
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Your Company Might Be Invisible to AI – And You May Not Know

Reading Time: 2 minutes

Reading Time: 2 minutesRanking on the first page of Google isn’t the flex it once was. AI has rewritten the rules for where and how brands are discovered. Today, 73% of B2B buyers use AI in their search. And yet, only 16% of brands are systematically tracking how they appear in AI results. Or if they show up […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by
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Q&A Series: Our Founder

Reading Time: 5 minutes

Reading Time: 5 minutesWhat is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked by most CEOs. When PR sits with marketing, the marketing team has […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

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Stop Leaving Out the Wow in Your Press Releases

Reading Time: 2 minutes

Reading Time: 2 minutesby Mikael Disandro In the PR gospel, chapter seven verse four, the lord of PR said “To be considered complete, a press release shall covereth the 6 W’s of the news: the what/who/when/where/why and for Pete’s sake, please don’t forget the wow.” Subsequent translations would interpret the wow to mean the “why we should care” […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

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