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Martech, RETAIL/ECOMMERCE

PriceSpider

February 5, 2025/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2025/02/SAMSON-PR-Client-Logo-Template-2.jpg 550 800 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2025-02-05 13:31:442025-02-05 13:31:44PriceSpider
AD TECH, MACHINE LEARNING, RETAIL/ECOMMERCE

Qsic

January 8, 2025/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2025/01/Qsic-Square-Logo.png 500 500 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2025-01-08 21:49:252025-01-08 21:49:25Qsic
AD TECH, MACHINE LEARNING, RETAIL/ECOMMERCE

Koddi

January 8, 2025/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2025/01/SAMSONPR_Koddilogo.jpg 550 800 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2025-01-08 20:46:582025-01-22 22:16:24Koddi
AD TECH, RETAIL/ECOMMERCE Case Study

Pacvue

PACVUE | SUCCESS STORY

SamsonPR leveraged Pacvue’s high-level media relationships across business, tech and retail/advertising/e-commerce publications to get more meaningful coverage. Pacvue got acquired for nine figures 1.5 years after retaining SAMSON PR to build awareness and thought leadership.

Highlight

Got Melissa Burdick, Co-Founder of Pacvue, on Bloomberg Technology with Emily Change (in 377 million homes globally) three times in the first six months of working together

Highlight

Pacvue and its President Melissa Burdick were featured in Business Insider 11 times in the first six months of working together.

THE CLIENT

The Pacvue team blends a deep history of advertising and eCommerce expertise. Co-Founder Melissa Burdick spent 10 years at Amazon, where she helped launch the CPG Health & Beauty retail business. Pacvue’s other Co-Founder Zhaohui Tang helped build Microsoft Ad Center and AdSage, and has industry-leading experience developing AI-based advertising solutions. When Amazon began building its advertising partner ecosystem in 2017, Pacvue was one of the first to launch a software solution via the API. Since then, Pacvue has expanded to additional retailers and international marketplaces, with more still to come.


THE CHALLENGE

Pacvue was engaged with a PR agency prior to SamsonPR. They were getting some average media coverage; however, the results were minimal and according to Pacvue, they didn’t have the media relationships necessary to drive meaningful coverage. There were many articles running in publications that Pacvue should have been in but unfortunately were left out. They wanted to change this and get their founder in front of the right media.


THE SOLUTION

SamsonPR was engaged to build the Pacvue story, launch a data program with media and position Pacvue’s President and Co-Founder Melissa Burdick as an expert resource for stories around Amazon, Walmart, and Instacart. Received coverage in outlets such as Adweek, Advertising Age, Retail Dive, Digital Commerce 360, MediaPost, Business Insider, Bloomberg, CNBC and Forbes, among many others.


Read article


Read article


Read article



Other links:

https://www.businessinsider.com/profile-how-amazon-exec-colleen-aubrey-built-its-advertising-business-2022-5

https://www.bloomberg.com/news/videos/2022-05-13/bloomberg-markets-triple-take-05-13-2022

https://digiday.com/marketing/as-privacy-changes-loom-amazon-stands-to-reap-the-greatest-reward/

August 21, 2022/0 Comments/by Mikael Disandro
https://samsonpr.com/wp-content/uploads/2022/05/pacvue@2x-1.png 550 800 Mikael Disandro https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png Mikael Disandro2022-08-21 14:48:002022-11-29 19:56:38Pacvue
RETAIL/ECOMMERCE

EDGE Ascential

August 19, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Artboard-1-copy-12@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-19 10:00:562022-08-23 21:43:45EDGE Ascential
RETAIL/ECOMMERCE

EDITED

August 19, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Artboard-1-copy-13@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-19 01:03:252022-08-23 21:46:22EDITED
RETAIL/ECOMMERCE

Assembly

August 18, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Artboard-1-copy-41@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-18 23:16:502022-08-23 21:49:18Assembly
RETAIL/ECOMMERCE Case Study

JumpShot

JUMPSHOP | SUCCESS STORY

Landed briefings and coverage for Jumpshot’s CEO with the Wall Street Journal, Business Insider, Associated Press and Recode, among other top-tier pubs and verticals. Obtained articles in publications like the Wall Street Journal, Recode, Business Insider, AdExchanger, Marketing Land, Digiday, MediaPost, Search Engine Watch and Internet Retailer, among others

Highlight

Deren appeared on Bloomberg TV 10 times talking about everything Amazon and eCommerce-related.

Highlight

Significantly increased social-media engagement for both the company and CEO.

THE CLIENT

Edge by Ascential is the world’s best measurement partner for businesses to sell online. We predict the future of retail, measuring sales and share on the world’s most important retail platforms and monitoring the digital shelf of thousands of retailers across the globe. The world’s leading brands rely on us to power their local and global digital commerce strategy in a fragmented landscape. We share the strategy and performance they need to succeed.


THE CHALLENGE

Jumpshot was getting trade coverage when starting to engage SamsonPR, but it did not relate back to the business and tier 1 was missing. There was a need for bigger and better media coverage to make Jumpshot known in the market, while promoting the CEO with thought leadership.


THE SOLUTION

SamsonPR was engaged to rebuild the PR program from the ground up. The team developed a strong company point of view to coincide with new messaging and positioning, built a strong strategic plan and went out with a series of stories. Within three months, the SamsonPR team scheduled media briefings with top-tier publications to build solid relationships for Jumpshot CEO Deren Baker. Scott also media trained Deren.

Read article


Read article

August 13, 2022/0 Comments/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/07/Jumpshot@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-13 13:45:002022-08-23 21:55:31JumpShot
AD TECH, RETAIL/ECOMMERCE

CoolerScreens

August 13, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Artboard-1-copy-10@2x.png 1100 1600 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-13 00:57:542022-08-23 21:57:49CoolerScreens
RETAIL/ECOMMERCE

Aspire

August 6, 2022/by samson-admin
https://samsonpr.com/wp-content/uploads/2022/08/Aspire@2x.png 1100 1601 samson-admin https://samsonpr.com/wp-content/uploads/2022/05/logo-dark-v2-2.png samson-admin2022-08-06 01:57:502022-08-23 21:25:20Aspire

Latest Posts

  • SamsonPR Launches Dedicated Social Media Practice to Drive Executive Thought Leadership and Corporate VisibilityOctober 31, 2024 - 1:19 pm

    San Francisco, CA – October 31, 2024 – SamsonPR, a tech-focused growth PR agency known for its results-driven tier 1 media approach, today announced the launch of its dedicated social media practice, aimed at helping clients amplify their corporate brand and executive voice in today’s highly competitive market. This new practice supports companies in navigating […]

  • Q&A Series: Our FounderOctober 24, 2024 - 4:19 pm

    What is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked by most CEOs. When PR sits with marketing, the marketing team has […]

  • Meet Angela, SVP at SamsonPROctober 22, 2024 - 1:24 pm

    Q&A with Angela Petersen, SVP at SamsonPR: Navigating the World of PR and Tech How did you get into PR? Well, here’s the true story—I actually wanted to go into politics. My plan was to become a press secretary, but my college didn’t offer public administration, so I ended up studying public relations instead. When […]

Case Studies

  • TuneInAugust 23, 2022 - 8:07 pm
  • PacvueAugust 21, 2022 - 2:48 pm
  • RTB HouseAugust 20, 2022 - 2:51 pm

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