GROOVE | SUCCESS STORY
Obtained Tier 1 media coverage in Forbes, VentureBeat, Bloomberg, Fortune and Business Insider, among others. Placed Groove’s CEO Chris Rothstein on Bloomberg Technology once per quarter discussing Salesforce and the sales technology landscape.
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Placed the CEO on Bloomberg Technology twice around Salesforce earnings
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Obtained Tier 1 coverage in Forbes and VentureBeat, among many others
THE CLIENT
Groove is a sales productivity platform that enables revenue leaders to increase dollars per rep across every division of the Enterprise. Groove increases seller productivity by arming your sellers with a suite of productivity tools that enable them to attain higher quota achievement via workflow automation and AI-driven guided selling.
THE CHALLENGE
Groove was working to secure a next round of funding, and had never done media relations. In addition, they are in a very competitive space with larger companies like Outreach and SalesLoft. The company wanted to move forward creating a new category starting with awareness – sales engagement platforms.
THE SOLUTION
SamsonPR worked with Groove’s CEO and executive team to build out a strong PR program foundation, messaging and target media for coverage. SamsonPR developed and released a funding announcement for Groove, introducing the company to top tier media and building solid stories, leveraging their CEO and key analysts to speak with media. SamsonPR then ran a year-long PR program to raise Groove’s profile and build momentum over time.
TIGERA | SUCCESS STORY
Announced Tigera’s Series B funding round and raised awareness for Tigera as a leading security company for cloud-native applications through high-profile, top tier media coverage and CEO visibility and thought leadership.
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Placed Tigera in TechCrunch with their Series B funding announcement
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Generated 25+ top tier articles per quarter
THE CLIENT
Tigera provides an active Cloud-Native Application Platform (CNAPP) with full-stack observability for containers and Kubernetes, and is the creator and maintainer of Calico Open Source, the most widely used container networking and security solution. Their solutions are used by leading companies, including AT&T, Discover, Merck, ServiceNow, HanseMerkur, RealPage, L3Harris, and Mindbody.
THE CHALLENGE
Tigera onboarded a new VP of Marketing who was tasked to quickly build out new messaging and positioning for the company, grow the team and accelerate brand and market awareness. One core issue, as a fast-growing startup with limited resources, is they didn’t have a large budget to hire a big agency, but the team really needed strong PR results.
THE SOLUTION
SamsonPR was engaged to accelerate brand and market awareness and put Tigera on the map. We leveraged new funding round to put Tigera in front of tier-1 media to show their growth and focus. The company’s number-one media target was TechCrunch.
