Why Adtech, Martech and Retail & Commerce Media Have Become One of SamsonPR’s Fastest Growing Practice Areas
Over the past few years, one of the fastest-growing practice areas at SamsonPR has been the intersection of adtech, martech, retail and commerce media and the creator economy.
That growth hasn’t happened by accident.
SamsonPR founder Scott Samson built his career in b2b technology with deep experience in adtech, working with companies shaping digital advertising, audience targeting, data, measurement and monetization during some of the industry’s most formative years. That background created an early appreciation for how quickly media, technology and commerce would eventually converge.
Today, we’re seeing that convergence accelerate.
Retailers are becoming media companies. Creators are becoming commerce channels. AI is reshaping personalization, customer acquisition and performance marketing. And brands are demanding measurable business outcomes across every touchpoint.
For PR and communications, this creates a unique challenge: many of these categories are deeply technical, rapidly evolving and crowded with hype. The companies breaking through are the ones that can clearly articulate not just what their technology does, but why it matters to marketers, retailers, creators, publishers, agencies, investors and consumers.
That’s where we’ve focused our work.
At SamsonPR, we’ve built deep experience helping companies across advertising technology, marketing technology, retail media networks, commerce media, commerce enablement, creator platforms, connected TV, influencer marketing, measurement, analytics and AI-driven marketing to position themselves in highly competitive markets. Our work spans areas including programmatic advertising, first-party data, attribution, media measurement, digital commerce, shopper marketing, omnichannel retail, commerce technology and the evolving creator economy.
What we do for adtech, martech and retail & commerce media companies:
- Drive placement in top-tier business and technology media, with established reporter relationships at the Wall Street Journal, Forbes, Axios, TechCrunch, Bloomberg and Reuters
- Secure coverage in the publications that matter most, including Adweek, AdExchanger, Ad Age, Digiday, Modern Retail, Retail TouchPoints, EMARKETER and Retail Brew
- Position companies in competitive markets where technical complexity and category noise make differentiation hard
- Develop narratives that resonate across multiple audiences, from trade press and industry analysts to investors and business media
- Build executive visibility; we’ve turned our client CEOs into some of the most recognized voices across adtech, martech and retail media
- Help companies move beyond announcements to build long-term credibility with the media and markets they serve
Our clients are showing up in the conversations that matter, and that’s a huge advantage.
What makes this space especially exciting is that it’s no longer just “adtech.” It’s now directly connected to commerce, entertainment, social platforms, creator ecosystems and the future of consumer engagement itself.
We believe this category is still in the early innings and we’re excited to continue growing alongside the innovators helping define it.
To learn more about SamsonPR, contact scott@samsonpr.com.
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