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THE OUTSIDER

About Our Team, Big Data & AI, Corporate Visibility, Martech, Public Relations, Retail & Ecommerce

Why Adtech, Martech and Retail & Commerce Media Have Become One of SamsonPR’s Fastest Growing Practice Areas

Over the past few years, one of the fastest-growing practice areas at SamsonPR has been the intersection of adtech, martech, retail and commerce media and the creator economy. That growth hasn’t happened by accident. SamsonPR founder…

Corporate Visibility, Public Relations

Attention CEOs: Think twice before changing your category.

Somewhere along the way, companies started believing growth comes from sounding broader. More capabilities. More buzzwords. More “platform” language. So the cybersecurity company becomes a “digital resilience ecosystem.” The software…

Corporate Visibility, Public Relations, Startup PR

The Founder Brand Is More Important Than the Company Brand. Especially in Tech

Every founder says they want to “build the brand.” Cool. But here’s the uncomfortable truth for high-growth tech companies trying to accelerate growth and/or break into the U.S. market: Your company brand is not the thing people…

Big Data & AI, Public Relations

Your Company Might Be Invisible to AI – And You May Not Know

Ranking on the first page of Google isn’t the flex it once was. AI has rewritten the rules for where and how brands are discovered. Today, 73% of B2B buyers use AI in their search. And yet, only 16% of brands are systematically tracking how…

Corporate Visibility, Public Relations, Social Media

SamsonPR Launches Dedicated Social Media Practice to Drive Executive Thought Leadership and Corporate Visibility

San Francisco, CA – October 31, 2024 – SamsonPR, a tech-focused growth PR agency known for its results-driven tier 1 media approach, today announced the launch of its dedicated social media practice, aimed at helping clients amplify…

About Our Team, Public Relations, Q&A Series

Q&A Series: Our Founder

What is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked…

About Our Team, Public Relations, Q&A Series

Meet Angela, SVP at SamsonPR

Q&A with Angela Petersen, SVP at SamsonPR: Navigating the World of PR and Tech How did you get into PR? Well, here's the true story—I actually wanted to go into politics. My plan was to become a press secretary, but my college…

Public Relations

Authenticity Matters: What Founders and CEOs Can Learn from the Blake Lively Controversy

What can we learn from Blake Lively? Founders and CEOs beware. This generation of demanding authenticity has started with entertainment and celebrities, but it's coming for businesses soon! Taking a step back, it's been a PR nightmare…

Public Relations

Stop Leaving Out the Wow in Your Press Releases

by Mikael Disandro In the PR gospel, chapter seven verse four, the lord of PR said “To be considered complete, a press release shall covereth the 6 W’s of the news: the what/who/when/where/why and for Pete’s sake, please don’t…

Public Relations

The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that allows our clients to generate this level of media coverage. Step 1: Identify what is considered tier 1 media (which will…

Public Relations

The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We were burned by a previous PR agency that sold us up front, and then pulled a bait-and-switch. Ultimately, we found ourselves working…

Public Relations

Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.

Public Relations

The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.

Public Relations

Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.

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ABOUT US

We are a growth PR agency for tech companies. Our PR is driven by analytics to make smarter decisions. We provide a new and better way of thinking about your brand and how to best run a PR program that delivers Tier 1 media results and puts your company on the map. Our passion is working with leading-edge, disruptive technologies.