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RTB House

RTB HOUSE | SUCCESS STORY

SamsonPR helped to build the US story for RTB House’s US launch, and then began building media relationships and generating targeted media coverage.

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Helped RTB House be named one of the fastest growing companies

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Put RTB House on the map in the US, officially launching them in the market to build momentum

THE CLIENT

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.


THE CHALLENGE

SamsonPR began working with RTB House in April of 2018, helping the Poland-based ad retargeting company launch in the US market. As a hot, fast-growing global company, the US market is competitive with a need for market differentiation and brand awareness to stand out.


THE SOLUTION

To help RTB House not just have a dialog, but drive an authentic conversation in the market as an industry leader, SamsonPR planned a State of Ad Tech Media Roundtable in NYC moderated by TechCrunch — bringing together RTB House executives, major ad players like Google, top brands, retailers and other media including Business Insider, Adweek and ClickZ, among others.


VIEW SIZZLE REEL OF STATE OF AD TECH MEDIA ROUNDTABLE MODERATED BY TECHCRUNCH:


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Groove

GROOVE | SUCCESS STORY

Obtained Tier 1 media coverage in Forbes, VentureBeat, Bloomberg, Fortune and Business Insider, among others. Placed Groove’s CEO Chris Rothstein on Bloomberg Technology once per quarter discussing Salesforce and the sales technology landscape.

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Placed the CEO on Bloomberg Technology twice around Salesforce earnings

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Obtained Tier 1 coverage in Forbes and VentureBeat, among many others

THE CLIENT

Groove is a sales productivity platform that enables revenue leaders to increase dollars per rep across every division of the Enterprise. Groove increases seller productivity by arming your sellers with a suite of productivity tools that enable them to attain higher quota achievement via workflow automation and AI-driven guided selling.


THE CHALLENGE

Groove was working to secure a next round of funding, and had never done media relations. In addition, they are in a very competitive space with larger companies like Outreach and SalesLoft. The company wanted to move forward creating a new category starting with awareness – sales engagement platforms.


THE SOLUTION

SamsonPR worked with Groove’s CEO and executive team to build out a strong PR program foundation, messaging and target media for coverage. SamsonPR developed and released a funding announcement for Groove, introducing the company to top tier media and building solid stories, leveraging their CEO and key analysts to speak with media. SamsonPR then ran a year-long PR program to raise Groove’s profile and build momentum over time.

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