Your Company Might Be Invisible to AI – And You May Not Know

Ranking on the first page of Google isn’t the flex it once was. AI has rewritten the rules for where and how brands are discovered. Today, 73% of B2B buyers use AI in their search. And yet, only 16% of brands are systematically tracking how they appear in AI results. Or if they show up at all. 

That means the vast majority of brands are leaving it to a roll of the algorithmic dice whether their customers can find them or if they become invisible to LLMs. 

Why is it so hard to track LLM visibility? 

Unlike Google, there’s no rankings page to check. LLMs don’t publish query frequency or search volume equivalents, and their responses vary dramatically even for identical queries. Your Google Analytics dashboard won’t tell you anything useful here. Worse, there’s less than a 1 in 100 chance that ChatGPT or Google’s AI, asked the same question 100 times, will give you the same list of brands in any two responses. 

See how you are seen 

That’s why we built the SamsonPR AI Visibility Index™. It measures how discoverable and recommended your company is when buyers use AI-powered platforms to research solutions in your category. 

Each Index report evaluates:

• Frequency of AI mentions
• Strength of AI-generated recommendations
• Authority signals influencing AI responses
• Category association and clarity
• Competitive positioning versus key rivals

Companies receive a percentage-based AI Visibility Index™ Score, competitive benchmarks and clear recommendations for improving visibility and leadership in AI-driven discovery.

Think of it as a reputation audit for the AI era. The narrative that AI systems build about your brand is increasingly forming a buyer’s first impression. Shaping that through smarter PR, executive visibility and brand positioning is now one of the highest-impact moves a B2B tech company can take.Ready to find out where you stand and how we can help your company show up in the ways that matter? Contact our CEO Scott Samson directly at scott@samsonpr.com. He’s fast to respond!

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