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Pacvue

PACVUE | SUCCESS STORY

SamsonPR leveraged Pacvue’s high-level media relationships across business, tech and retail/advertising/e-commerce publications to get more meaningful coverage. Pacvue got acquired for nine figures 1.5 years after retaining SAMSON PR to build awareness and thought leadership.

Highlight

Got Melissa Burdick, Co-Founder of Pacvue, on Bloomberg Technology with Emily Change (in 377 million homes globally) three times in the first six months of working together

Highlight

Pacvue and its President Melissa Burdick were featured in Business Insider 11 times in the first six months of working together.

THE CLIENT

The Pacvue team blends a deep history of advertising and eCommerce expertise. Co-Founder Melissa Burdick spent 10 years at Amazon, where she helped launch the CPG Health & Beauty retail business. Pacvue’s other Co-Founder Zhaohui Tang helped build Microsoft Ad Center and AdSage, and has industry-leading experience developing AI-based advertising solutions. When Amazon began building its advertising partner ecosystem in 2017, Pacvue was one of the first to launch a software solution via the API. Since then, Pacvue has expanded to additional retailers and international marketplaces, with more still to come.


THE CHALLENGE

Pacvue was engaged with a PR agency prior to SamsonPR. They were getting some average media coverage; however, the results were minimal and according to Pacvue, they didn’t have the media relationships necessary to drive meaningful coverage. There were many articles running in publications that Pacvue should have been in but unfortunately were left out. They wanted to change this and get their founder in front of the right media.


THE SOLUTION

SamsonPR was engaged to build the Pacvue story, launch a data program with media and position Pacvue’s President and Co-Founder Melissa Burdick as an expert resource for stories around Amazon, Walmart, and Instacart. Received coverage in outlets such as Adweek, Advertising Age, Retail Dive, Digital Commerce 360, MediaPost, Business Insider, Bloomberg, CNBC and Forbes, among many others.


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Other links:

https://www.businessinsider.com/profile-how-amazon-exec-colleen-aubrey-built-its-advertising-business-2022-5

https://www.bloomberg.com/news/videos/2022-05-13/bloomberg-markets-triple-take-05-13-2022

https://digiday.com/marketing/as-privacy-changes-loom-amazon-stands-to-reap-the-greatest-reward/

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RTB House

RTB HOUSE | SUCCESS STORY

SamsonPR helped to build the US story for RTB House’s US launch, and then began building media relationships and generating targeted media coverage.

Highlight

Helped RTB House be named one of the fastest growing companies

Highlight

Put RTB House on the map in the US, officially launching them in the market to build momentum

THE CLIENT

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.


THE CHALLENGE

SamsonPR began working with RTB House in April of 2018, helping the Poland-based ad retargeting company launch in the US market. As a hot, fast-growing global company, the US market is competitive with a need for market differentiation and brand awareness to stand out.


THE SOLUTION

To help RTB House not just have a dialog, but drive an authentic conversation in the market as an industry leader, SamsonPR planned a State of Ad Tech Media Roundtable in NYC moderated by TechCrunch — bringing together RTB House executives, major ad players like Google, top brands, retailers and other media including Business Insider, Adweek and ClickZ, among others.


VIEW SIZZLE REEL OF STATE OF AD TECH MEDIA ROUNDTABLE MODERATED BY TECHCRUNCH:


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