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August 6, 2022/by samson-admin

Latest Posts

Why Adtech, Martech and Retail & Commerce Media Have Become One of SamsonPR’s Fastest Growing Practice AreasJune 1, 2026 - 11:39 am
Over the past few years, one of the fastest-growing practice areas at SamsonPR has been the intersection of adtech, martech, retail and commerce media and the creator economy. That growth hasn’t happened by accident. SamsonPR founder Scott Samson built his career in b2b technology with deep experience in adtech, working with companies shaping digital advertising, […]
Attention CEOs: Think twice before changing your category.May 29, 2026 - 7:35 pm
Somewhere along the way, companies started believing growth comes from sounding broader. More capabilities. More buzzwords. More “platform” language. So the cybersecurity company becomes a “digital resilience ecosystem.” The software company becomes an “AI-powered experience orchestration layer.” And suddenly nobody knows what you actually do. Here’s the problem: The market rewards clarity, not confusion. Every […]
The Founder Brand Is More Important Than the Company Brand. Especially in TechMay 12, 2026 - 12:08 pm
Every founder says they want to “build the brand.” Cool. But here’s the uncomfortable truth for high-growth tech companies trying to accelerate growth and/or break into the U.S. market: Your company brand is not the thing people buy into first. You are. That’s the hot take. And it’s true whether you’re at $10M ARR or […]

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