Entries by Scott

,

Attention CEOs: Think twice before changing your category.

Reading Time: 2 minutes

Reading Time: 2 minutesSomewhere along the way, companies started believing growth comes from sounding broader. More capabilities. More buzzwords. More “platform” language. So the cybersecurity company becomes a “digital resilience ecosystem.” The software company becomes an “AI-powered experience orchestration layer.” And suddenly nobody knows what you actually do. Here’s the problem: The market rewards clarity, not confusion. Every […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by
, ,

SamsonPR Launches Dedicated Social Media Practice to Drive Executive Thought Leadership and Corporate Visibility

Reading Time: 3 minutes

Reading Time: 3 minutesSan Francisco, CA – October 31, 2024 – SamsonPR, a tech-focused growth PR agency known for its results-driven tier 1 media approach, today announced the launch of its dedicated social media practice, aimed at helping clients amplify their corporate brand and executive voice in today’s highly competitive market. This new practice supports companies in navigating […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by
, ,

Meet Angela, SVP at SamsonPR

Reading Time: 3 minutes

Reading Time: 3 minutesQ&A with Angela Petersen, SVP at SamsonPR: Navigating the World of PR and Tech How did you get into PR? Well, here’s the true story—I actually wanted to go into politics. My plan was to become a press secretary, but my college didn’t offer public administration, so I ended up studying public relations instead. When […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

Authenticity Matters: What Founders and CEOs Can Learn from the Blake Lively Controversy

Reading Time: 4 minutes

Reading Time: 4 minutesWhat can we learn from Blake Lively? Founders and CEOs beware. This generation of demanding authenticity has started with entertainment and celebrities, but it’s coming for businesses soon! Taking a step back, it’s been a PR nightmare for Blake Lively as she set out to promote her new film, It Ends With Us. If you’re […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

Reading Time: 3 minutes

Reading Time: 3 minutesBy Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that allows our clients to generate this level of media coverage. Step 1: Identify what is considered tier 1 media (which will vary for every company). To be considered tier 1, media outlets should have strategic […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

Reading Time: 3 minutes

Reading Time: 3 minutesBy Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We were burned by a previous PR agency that sold us up front, and then pulled a bait-and-switch. Ultimately, we found ourselves working with a big team of inexperienced PR folks fresh out of college.” Yikes! […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by

Welcome to the new SamsonPR blog – The Outsider!

Reading Time: 2 minutes

Reading Time: 2 minutesThe ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by

The Difference Between Marketing And PR — And Why It Matters

Reading Time: 2 minutes

Reading Time: 2 minutesA new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.

/by

Two Ways Media has Changed & Two Tips for Modern Media Relations

Reading Time: 3 minutes

Reading Time: 3 minutesThe last few years have seen a full acceleration of technology, brought on largely by the pandemic.

You also might be interested in


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by