Entries by Scott Samson

Authenticity Matters: What Founders and CEOs Can Learn from the Blake Lively Controversy

Reading Time: 4 minutes

Reading Time: 4 minutes What can we learn from Blake Lively? Founders and CEOs beware. This generation of demanding authenticity has started with entertainment and celebrities, but it’s coming for businesses soon! Taking a step back, it’s been a PR nightmare for Blake Lively as she set out to promote her new film, It Ends With Us. If you’re […]

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Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

Reading Time: 3 minutes

Reading Time: 3 minutes By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that allows our clients to generate this level of media coverage. Step 1: Identify what is considered tier 1 media (which will vary for every company). To be considered tier 1, media outlets should have strategic […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more

/by

The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

Reading Time: 3 minutes

Reading Time: 3 minutes By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We were burned by a previous PR agency that sold us up front, and then pulled a bait-and-switch. Ultimately, we found ourselves working with a big team of inexperienced PR folks fresh out of college.” Yikes! […]

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by

Welcome to the new SamsonPR blog – The Outsider!

Reading Time: 2 minutes

Reading Time: 2 minutes The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by

The Difference Between Marketing And PR — And Why It Matters

Reading Time: 2 minutes

Reading Time: 2 minutes A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.

You also might be interested in


Two Ways Media has Changed & Two Tips for Modern Media Relations

The last few years have seen a full acceleration of technology, brought on largely by the pandemic.

/by

Two Ways Media has Changed & Two Tips for Modern Media Relations

Reading Time: 3 minutes

Reading Time: 3 minutes The last few years have seen a full acceleration of technology, brought on largely by the pandemic.

You also might be interested in


The Difference Between Marketing And PR — And Why It Matters

A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.


Welcome to the new SamsonPR blog – The Outsider!

The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.


The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It

By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more


The Secret’s in the Sauce: How to Land Tier 1 Media Coverage

By Scott Samson One core differentiator at SamsonPR is our focus on Tier 1 media, and our unique approach that Read more

/by