Q&A Series: Our Founder
Reading Time: 5 minutes
Reading Time: 5 minutes What is one thing you’d tell a CEO about PR? Invest in yourself. Have a separate budget for your own thought leadership program and check in with your PR team ongoing. Building your own brand as a CEO is critical and often overlooked by most CEOs. When PR sits with marketing, the marketing team has […]
Two Ways Media has Changed & Two Tips for Modern Media Relations
The last few years have seen a full acceleration of technology, brought on largely by the pandemic.
The Difference Between Marketing And PR — And Why It Matters
A new approach to digital advertising called “commerce media” is grabbing the attention of experts across the ad landscape.
Welcome to the new SamsonPR blog – The Outsider!
The ‘big four’ – Google, Facebook, Amazon and Apple – have long been synonymous with digital advertising.
The Traditional PR Agency Model Doesn’t Work Anymore – Here’s How and Why We Changed It
By Scott Samson Time and time again, we hear from new clients: “We want senior people on the team. We Read more