JumpShot – SAMSONPR

JUMPSHOP | SUCCESS STORY

Landed briefings and coverage for Jumpshot’s CEO with the Wall Street Journal, Business Insider, Associated Press and Recode, among other top-tier pubs and verticals. Obtained articles in publications like the Wall Street Journal, Recode, Business Insider, AdExchanger, Marketing Land, Digiday, MediaPost, Search Engine Watch and Internet Retailer, among others

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Deren appeared on Bloomberg TV 10 times talking about everything Amazon and eCommerce-related.

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Significantly increased social-media engagement for both the company and CEO.

THE CLIENT

Edge by Ascential is the world’s best measurement partner for businesses to sell online. We predict the future of retail, measuring sales and share on the world’s most important retail platforms and monitoring the digital shelf of thousands of retailers across the globe. The world’s leading brands rely on us to power their local and global digital commerce strategy in a fragmented landscape. We share the strategy and performance they need to succeed.

THE CHALLENGE

Jumpshot was getting trade coverage when starting to engage SamsonPR, but it did not relate back to the business and tier 1 was missing. There was a need for bigger and better media coverage to make Jumpshot known in the market, while promoting the CEO with thought leadership.

THE SOLUTION

SamsonPR was engaged to rebuild the PR program from the ground up. The team developed a strong company point of view to coincide with new messaging and positioning, built a strong strategic plan and went out with a series of stories. Within three months, the SamsonPR team scheduled media briefings with top-tier publications to build solid relationships for Jumpshot CEO Deren Baker. Scott also media trained Deren.

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We are a growth PR agency for tech companies. Our PR is driven by analytics to make smarter decisions. We provide a new and better way of thinking about your brand and how to best run a PR program that delivers Tier 1 media results and puts your company on the map. Our passion is working with leading-edge, disruptive technologies.